Your Organization's Donation Page

How are you inviting people to invest? Offering opportunities for your group's fans to engage? Creating a chance for individuals to connect to the work. Fans are the ones who can give donations and create buzz and push a movement.

Does your donations page read something like this?

Grassroots Gifts
Participation is powerful. $10 each from 1,000 individuals becomes $10,000. Contribute what you can. Invite your family and friends to participate in Our Organization's Important Activity Fund.

Lead Gifts
Your Lead Gift of $5,000 or more will build the foundation for the Important Activity Fund. Be a Leader and please give generously to the Important Activity Fund. A Lead Gift donation will be acknowledged with a one-of-a-kind premium.

The above examples explain that donations will add up and be valuable to the organization. OK, but not exactly inspiring. Your page needs to tell us how our donations will make a difference to the problem you are working to fix!

Donors/Fans want to help fix what's not right in the world. We appreciate nonprofits because their leaders have a strategy and plan (and presumably, partners and networks and programs) to do this. Nonprofit leaders have done the hard work and all they need now is money, volunteer time, and help spreading the word. Ask us for that and show us how our contributions will make a real difference in the world.