Friday, October 26, 2007

Still An Open Question: Can Nonprofits Profit from Social Networking

I'm almost ready to sign myself up on Linked In, despite my absolutely serious reservations about information and network overload. Almost. Well, maybe. Not quite yet. Here's a recent post on possible practical uses for these social networks by a tech specialist who works with nonprofits: Nonprofits Can Be LinkedIn

Scroll down to the first comment to the post. It is still evident that this is still a new tool. And that even the companies themselves don't have much idea how –or whether– they will work for users. Particularly if those users are staff and volunteers of nonprofit organizations.


Digg Technorati del.icio.us Stumbleupon Reddit Yahoo

3 comments:

jen_chan, writer SureFireWealth.com said...

Greetings!

Personally, I think that anything and anyone can profit / benefit from social networking. It's just a matter of going about it the right way. Before anything else, a little research would probably be the best way to begin. That way, mistakes can be avoided and those who have already experienced success can be emulated.

Russ Burke said...

Hello Amy and Jen:

Agree with you both. Where this will go is way too hard to even guess at right now. But Jen's point is about seeing "those who have already experienced success" is vitally important at two levels:
(1) Will help us clarify what fundraising success in this venue really means, and (2) begin to provide a basis for the developement of fundraising "best pratices".
Gee, wonder what they are????

Amy Kincaid said...

Yup. I think that's it. We don't know what "success" in this format looks like. Or rather what it should look like. What is reasonable to expect? I'm musing... Our groups have serious work to do. It's not enough to make avatars, post our photos in a virtual community, or do other kool new things because they are cool and new. I'm not saying it's bad (although the risk of distraction feels strong to me). The pressure of getting work done and raising enough money/devotees with small margins allows almost no room for taking risks (and that this is an unfortunate but inherent reality in our sector). We need to experiment. And we need to keep our wits about us.